Autumn 2009, we embarked upon our own revitalised identity programme. Our curved ‘M’ logo had served us well for a number of years yet over that time we (as a studio as well as a creative team) had reached an evolved pinnacle and needed to visually represent the new chapter.

A few concepts later, our Creative Directors had developed the identity along with the stationery collateral. We wanted to subtly display our details on each stationery item and focus the recipient’s attention towards the written content of a letter/compliment slip received than anything else. Our new logo would be blind embossed (/debossed for the business cards) with contact details printed in Black PMS on the reverse side in reversed type, to make a feature of the stock’s transparent quality as well as dull down the strength of black.

The shots below give you an idea of the finished print:

Compliment slip (above) and Letterhead (below): Printed on 90gsm Cranes Crest Pearl White Wove in one colour PMS (black) reversed, and blind embossed logo.

Business Cards screen printed on 300gsm Cranes Crest Pearl White Lettra duplexed with 350gsm Colorplan Ebony and a blind debossed logo.